//MarketingProfs.Com: Lead Generation Isn’t Everything: You Need a Sales Rock Star!

MarketingProfs.Com: Lead Generation Isn’t Everything: You Need a Sales Rock Star!

Various forms of marketing can generate leads for you. But, leads are not the only ingredient of the secret sauce you need: You need someone to convert those leads into sales. You need a sales rock star! So, what traits and qualities should your rock star have? You could probably list the qualities you want in your sales rock star—that rainmaker who keeps the lights on and the revenue flowing—in any order you choose, since they are, in general, equally important. But I choose to start with a trait I call “drive.” Read more